NHLPA
Website redesign for the NHLPA, focused on elevating the player-first brand through a modern, responsive interface — blending bold typography, intuitive navigation, and a streamlined content hierarchy to spotlight players, initiatives, and league partnerships.
Role: UI Design & UX Design, Design Strategy
Old Dogs
Identity for a local restaurant & bar inspired by a sense of prairie nostalgia through vintage farm feed sack typography, patterns, and a dual color palette with retro clipart-inspired illustrations.
Role: Brand Identity, Packaging, Web Design, Illustration
BCLC x Fanuary
Concepted and designed a digital campaign to promote PlayNow, introducing social contesting, enhancing weekly winner visibility, and elevating visuals using new brand guidelines.
Role: Campaign Concepting & Development, UI Design, Social Marketing
Bite Restaurant & Bar
Brand identity for a dining concept focused on bite-sized dishes, combining fresh, seasonal ingredients with a commitment to sustainability and locally sourced produce.
Role: Brand Identity, Illustration, Digital Marketing
Paramount x Paw Patrol
Created a storyboard for a 30-second teaser in Paramount's Franchise Play series, featuring 'Paw Patrol' and narrated by Josh Horowitz. The teaser celebrates the series' charm and decade-long popularity, spotlighting the success of 'PAW Patrol: The Movie,' a #1 box office hit currently in theaters.
Role: Storyboard Design
Arc’teryx (Micon LiTRIC)
Collaborated with Arc’teryx to design an immersive webpage for the Micon Litric Avalanche Bag, featuring interactive elements and a 360-degree view to highlight its innovative features.
Role: UI Design, UX Design
FlowerPot Florals
Brand identity for a floral boutique dedicated to creating vibrant arrangements that inspire joy, celebrate life’s moments, and help individuals express their emotions with beauty and creativity.
Role: Brand Identity, Illustration, Digital Marketing
Tour Fit Club
A Manitoba fitness studio sought a refreshed brand identity to reflect the calmness of exercise and their community values. We created a bold yet minimalist logo and website design to align with their modern, growing client base.
Role: Brand Identity, UX/UI Design, Digital Marketing
I led the creation of Galiano Island Contracting's brand identity and website, reflecting a commitment to construction excellence and community resonance. The meticulously designed website seamlessly blends aesthetics and functionality, featuring a sophisticated logo and user-friendly interface.
Role: UI Design, UX Design, Web Development, Brand Identity
Integrated Health Clinic
Led creative direction for a patient-centered campaign for Integrated Health Clinic, blending emotional storytelling with clinical credibility across UI, social, and print to support brand refresh and drive awareness for key health programs.